deadmau5 and Richie Hawtin announce partnership with Pokémon GO’s Niantic For New Gaming Platform, PIXELYNX

PIXELYNX, the new gaming venture created by musicians and technologists Joel Zimmerman aka deadmau5 and Richie Hawtin, and music and gaming industry veterans Ben Turner, Dean Wilson and Inder Phull, announced today that they have signed a deal with Niantic, the company behind the popular mobile game Pokémon GO. PIXELYNX will leverage Niantic’s Lightship Platform and the Augmented Reality Developer Kit (ARDK), which empowers developers to create engaging AR experiences that inspire movement, exploration and connection at a global scale, to develop a mobile app version of their new gaming platform.

PIXELYNX is focused on creating a new virtual world ecosystem that makes it easy for music artists to launch their own interactive environment and monetize it through NFT, playable experiences and virtual performances. Players can collect new songs, prizes and in-game assets through gameplay. Via this partnership with Niantic, fans will be able to explore the real world, attending concerts and visiting physical locations to collect NFTs that can be used in-game to unlock rewards and new music.

“As we look towards launching our platform in 2022, the development of a mobile app that allows fans to collect new songs and NFTs in the real world was always part of our vision to create the music metaverse,” said Inder Phull, CEO and co-founder of PIXELYNX. “Teaming with Niantic on their Lightship ARDK to develop our mobile gaming app, will ensure that fans are able to take our game with them wherever they go, blending digital and real world experiences and enriching the fan experience in completely unique ways.”


deadmau5 & Richie Hawtin Announce New Virtual Startup ‘PIXELYNX’

PIXELYNX seeks to bridge the gap between digital collectibles, gaming and virtual worlds.

For their new venture, musicians and technologists Joel Zimmerman aka deadmau5 and Richie Hawtin aka Plastikman have joined forces with music industry visionaries Ben Turner, Dean Wilson and Inder Phull.

As the lines between gaming, music, fashion, art and technology become more blurred, PIXELYNX will serve as a “portal into the metaverse,” centered around a “direct-to-avatar” ecosystem. The goals is to work toward a more autonomous and decentralized entertainment space, uniting brands and creators with fans around the world through digital collectibles, gaming partnerships, and beyond.

Hawtin shares:

As we step over the threshold into extended reality, the future is truly upon us. PIXELYNX is here to support a positive and creative acceleration into this new space, collaborating with artists to empower their creativity in this new medium and with brands to develop unique digital assets that have meaning and value.

Zimmerman adds:

What PIXELYNX is offering goes beyond a ‘let’s dip our toes into the metaverse’ situation. The virtual world is continuously expanding and changing which is really exciting and we are growing with it, especially into new sectors like music and fashion. Gaming, virtual worlds and interactive experiences offer limitless possibilities which we are able to carve new pathways forward in.

Stay tuned for more on the exciting startup here.


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Grimes Releases “Miss Anthropocene” Rave Edition With Rezz Remix Of i_o Collaboration

Celebrate New Year’s Day with brand new music from REZZ, ANNA, Channel Tres, Tale Of Us & Ame, Modeselektor, Richie Hawtin, and more via Grimes’ Miss Anthropocene (Rave Edition).

Truly, no one is more capable or deserving of this remix of “Violence” by Grimes & i_o than REZZ. On December 29, she wrote:

Grimes is one of my fav artists. When Garret (i_o) was making “violence” with her, we were texting a lot during that time. he would send me updates of their song & I told him it was a repeat song for me.. Very grateful to have remixed it & it be coming out officially.

With Grimes’ ethereal vocals and i_o’s mysterious original production, REZZ turns up the bass and tempo for her own brand of dark midtempo. Listen below and find the full remix album here!


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Grimes Announces Full “Rave Edition” Of Most Recent Album With Rezz, Richie Hawtin, & More

Grimes dropped her most recent boisterous album Miss Anthropocene at the beginning of 2020, before the pandemic hit. Now, almost a year later, she’s recruited a collection of artists including Rezz, Richie Hawtin, ANNA, and more for the Rave Edition, a collection of 11 tracks remixed.

Except for tracks “4ÆM” and “Before the Fever” every song from the original release will be remixed on the new version, notes Rolling Stone.

“So Heavy I Fell Through the Earth” and “Darkseid” remixes by ANNA and Hawtin, respectively, have already been released with the rest scheduled to drop on January 1. Rezz shared a teaser of her remix yesterday which you can listen to here.

Check back in a couple of days to hear the full project revealed!


photo by eli russell linnetz